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The brands aim to create a “wellness-focused” lifestyle with daily rituals that present a rich payoff for skin.
October 14, 2024
By: Lianna Albrizio
Associate Editor
Vital Proteins wants to create more youthful faces while adding a pep to their step. In a partnership with Nespresso, the supplement brand has created a daily wellness pack combining the flavor of the beloved coffee drink with the benefits of Vital Proteins’ collagen peptides. Per brand research, a hot cup of coffee is one of the most popular ways to enjoy collagen. Nearly 60% of consumers add unflavored peptides to their cup per learnings. The result is a wellness-focused lifestyle with r...
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